ISEG > Programmes > Programme International

Le programme International en 5 ans

Cette formation d‘excellence dispensée par des experts internationaux du digital, du marketing et de la communication, construite sur 5 ans après le bac, comprend des stages et des sessions dans nos universités et écoles partenaires.

Un double diplôme reconnu

Après un premier cycle Bachelor avec 50% du programme en anglais, le 2e cycle Master bénéficie d’un programme 100 % en anglais et propose deux doubles diplômes au choix, outre le MBA International Marketing & Communication de l’ISEG :

  • le MBA Marketing Program à Baruch College New York,
  • le Master of Science (MSc) in Marketing à la Dublin Business School.

Proposé uniquement sur les campus de Paris, Bordeaux et Lyon, le Programme International de l’école du digital, du marketing et de la communication a pour vocation de former des dirigeants et des managers internationaux dans les métiers de la communication et du marketing.

Comment ? En dotant ses étudiants d’une très solide culture internationale et d’une maîtrise approfondie du digital, du marketing et de la communication.

By the end of the first year, students are equipped with the basics in marketing, communication, the media and digital applications. At the same time, working real-time on concrete projects stimulates creativeness, initiative, motivation and self-reliance : it’s what learning through doing is all about.

Introduction & Learning

  • Contemporary Culture and Sociology
  • Marketing and Brand Evolution
  • Communication and Media Transformations
  • Business Environment
  • International Culture – focus on 2 selected world regions
  • modern Languages 2&3 – related to the world regions under study

Development & Skills

  • Digital tools, graphic and video creation
  • Summer iseg-epitech code camp
  • Topical blogs
  • Coaching (developing self-confidence, getting ready for the 1st internship)

Experience & projects

  • Days in immersion with e-artsup and Epitech (motion design, digital design, Blockchain and information …)
  • Cultural Workshops
  • « Wedovideo » Workshop with e-artsup
  • Creativity Week
  • 24hrs Challenge
  • Digital Days with Epitech

Intercultural seminar in Dublin, Madrid, Budapest or London

2 month in-company internship

In the second year, students consolidate their knowledge of the fundmentals of marketing and communication and widen their views through Selected Individual Topical Seminars (SITS). At the same time, students tackle new projects including Innovation Week, teaming up with students from Epitech (data processing) and e-artsup (graphic design and communication).

Introduction & Learning

  • Sociology and Consumer Trends
  • Marketing and Brand Culture
  • Communication and Media Design
  • Principles of Economy and Law
  • International Culture – Focus on 2 selected world regions
  • Modern languages 2&3 – related to the world regions under study

Development & Skills

  • Digital Tools and Management
  • Selected Individual Topical Seminars (SITS)
  • TOEIC
  • Speech Contest
  • Coaching (developing self-awareness, leadership and teamwork skills)

Experience & projects

  • Immersion Days with e-artsup and Epitech
  • Design and Media Workshops
  • New Trends Marketing Week
  • Pub / Com / Media Week
  • Innovation Week
  • International Challenge 48HRS
  • Brand Creation with e-artsup

Market’com Seminar in New York City

2 month in-company internship

The 3rd year provides the opportunity to strengthen fundamental knowledge and to reach out to an international context. Added to that, students get to grips with the challenging Project Week.

Introduction & Learning

  • Brand Strategies
  • Communication Strategies and Innovation
  • Economy, Law and Trademark Management
  • Geopolitics
  • International Culture
  • Modern Languages 2 & 3

Development & Skills

  • Digital Tools and e-Business Projects
  • Selected Individual Topical Seminars (SITS)
  • Coaching: defining your professional project and developing your network

Experience & projects

  • Marketing Workshop
  • Communication Workshop
  • Project Week with Epitech and e-artsup
  • National Inter-Campus Challenge
  • Professional Master Classes

International Semester : University Session (New York, Berkeley, Irvine, Buenos Aires, Madrid, Dublin or Budapest)

3 month in-company internship

In the Master Cycle, taught exclusively in English, you can choose to work toward earning an international Master, including an MBA, alongside that from ISEG. 

Introduction & Learning

  • Specialized Seminars
  • National Seminar
  • Electives

Development & Skills

  • Expertise Gained Through Action
  • Personalized coaching for the main
  • Project Report

Experience & Projects

  • Fortnight Projects
  • Serial Start-Upper Course and Incubator
  • New Tech Days with Epitech
  • National Inter-campus Video Challenge

Learning Trip to Silicon Valley

4/6 month in-company internship

Master’s level studies are taught exclusively in English, whether the student opts for the International Marketing & Communication MBA program at the Paris, Bordeaux and Lyon campuses, MBA Marketing Program at Baruch College, City University of New York or the Master of Science (MSc) in Marketing program at the Dublin Business School in Ireland.

Introduction & Learning

  • Electives

Development & Skills

  • Skill Seminars (Project Management, Design Thinking, Teambuilding …)
  • Coaching 1st Job

Experience & Projects

  • Fortnight Projects
  • Serial Start-Upper Course And Incubator (***)
  • Master’s Project

MBA Marketing Program Baruch College New York / Usa

MSc In Marketing Dublin Business School / Ireland

Inscriptions ouvertes : découvrez les prochaines dates de notre concours d'entrée

Paris, Bordeaux, Lille, Lyon, Nantes, Strasbourg ou Toulouse, choisissez votre campus et rejoignez la grande école innovante du digital, du marketing et de la communication après le bac ou après une première formation.

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